As I mentioned in my previous post, I am working with a wonderful organization on an upcoming event entitled SOCAP:SOUL. The event is March 3rd and is for anyone who is looking to find more meaning, purpose, and spirit in their work. Below you will find a longer article I had written a number of months ago. It speaks to the importance of cultivating our souls if we plan on creating lasting organizations, ideas, and even relationships. Let me know what you think. Agree? Disagree? Regardless of what you think about the below, you should probably still sign up for SOCAP:SOUL.
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On the first day of class I sat in the back row. The fluorescent lights didn’t extend to the back of the room so the shadow hid me from both professor and classmate. On my desk were a white ruled notepad, a pencil, and a Bible. Those tools would not help me. What I needed was a translator and an angelic intercessor. I was a business school graduate in my first day of seminary.
If you were to ask me how I arrived at seminary, I would stutter and stammer through an explanation that would leave you questioning my fiscal responsibility and motivate you to introduce me to a career coach. I left full-time work with a professional basketball team to study the words of dead people. It really makes no sense. As I sat in class that day I knew more about creating a successful business than a vibrant inner-life.
And I think business school taught me a good bit about what makes a successful business. Strong marketing, good financing, and a revolutionary idea don’t hurt. But it was information that I discovered while in seminary that entrepreneurs everywhere need to succeed.
Business makers will face many challenges – social, economic, and political. These problems can feel insurmountable. Trying to create new models or solutions for old problems—like hunger, health care, and wealth distribution—is incredibly difficult. Most people quit. That is why most entrepreneurs’ LinkedIn pages look more like a graveyard than a resume.
Gideon Markman, an entrepreneur himself, wanted to investigate why some entrepreneurs fail and others succeed. Up to this point, the research pointed to “opportunity recognition” as the key to a successful new venture. Markman was not satisfied with this answer. With his partner Robert Baron they sought to measure the resilience of entrepreneurs. In summary their study found “Investors and creators who pursue new venture creation will perceive higher levels of control over their adversities, sense greater ownership regarding outcomes of the adversity; do not allow their adversities to ‘bleed’ into other areas of their lives; and see adversities as temporary – rather than enduring – set backs.”
Markman found that successful entrepreneurs score significantly higher on that “resilience” measure than those whose business fail and he contends that CEO resilience is the single most important psychological factor when predicting the success of a new venture. What psychologists call resiliency (the ability to bounce back from trauma), Markman and Baron call the Adversity Quotient and they believe all entrepreneurs need it.
Similarly Thomas Friedman, author of The World is Flat, a mandatory text for any 100 level management course, wrote in his July New York Tmes column that entrepreneurs “have to strengthen their muscles of resilience” if they intend to compete in a global economy.
Friedman writes on the threats and opportunities of globalization, encourages us to be resilient, but stops short of describing how one increases that. Additionally, what Markman and Baron fail to discover in their research is how one increases their resilience or raises their Adversity Quotient. These minds are in agreement that resilience is key to a business’ success, but how do we get this magical resilience?
A non-business woman may have found the answer. Brene Brown, a psychologist and researcher from the University of Houston, has spent many years studying the effects of shame on human “performance.” She too believes that resilience is essential to a successful life. After thousands of interviews she contends, “Spirituality is a necessary component for there to be resilience an in individual.” Brown’s study showed that “spiritual people” are more likely to overcome adversity, derive positive lessons from this adversity, and do not allow the adversity to bleed into other areas of their life.
This spirituality Brown speaks of is not housed in a particular religious house of worship. Brown describes spirituality as “belief in connection, a power greater than self, and interconnections grounded in love and compassion.” You can imagine how this broadly defined spirituality brings a positive sense of well-being and an underlying belief in our own, and others’ dignity.
A belief in self and a belief in others – sounds a lot like confidence and compassion. Sounds like two things business leaders must have.
Upon moving to San Francisco I met a man. His name was Alex and he was fascinated that a pastor, such as myself, would share an office with non-religious entrepreneurs. This office I work out of is called The Hub – a collaborative work environment for social and environmental entrepreneurs.
I chose to work out of this space because upon entering it for the first time I saw an art installation that was entitled “Why You Do What You Do.” The premise of the art was simple; it was a collection of photos with people holding signs that answered the question “why do you do what you do?” The question is one of inspiration. It could also be worded “what makes you tick?” or “what keeps you up at night?” or “what is your purpose?” or, if I may, “what says your spirit?”
Most entrepreneurship literature focuses on the personalities of successful leaders. They talk about their open door policies and that they still drive that Hyundai Sonata to work each day. But perhaps the landfill-sized pile of leadership books has missed the point.
Could it be possible that at the center of every entrepreneur is a spirit that can improve his or her work? If that is the case, rather than making the perfect Power Point presentation or listening to another 37 Signals Podcast or attending another pitch contest maybe we should be strengthening our spiritual muscles. Perhaps if you want to be a successful entrepreneur the question is not just your investor’s ROI or social media strategy, but how you can give room for your spirit to flourish.
If I am correct in any of this, we are doing it all wrong.
I know that the issue of religion in the workplace is as dangerous a conversation as both sex and race. I know that people are fired for desk hopping their Jesus bobble head doll and for proselytizing their clients. I am not suggesting an office wide conversion of religious belief. I am not suggesting companies stitch a passage of the Quran into the background of their letterhead or change their email signatures to a sparkly Jesus .gif. I am suggesting that spirituality is required to be a successful entrepreneur. It’s not the only requirement. If you are starting something you need money. You need a Rolodex of venture capitalists. You are going to need a damn good pitch. But we work on all of those things. We have conferences, salons, and more books than we know what to do with on all of those topics.
As I look around my office, The Hub, I see a blinking cursor on the far left of a blank document. I see a woman in worn black sweat pants. She may have slept here last night. I can hear the muffled sound of a man screaming at an investor in one of our office’s “privacy booths.” The material adversity of the entrepreneur is overwhelming my senses.
In my mind, the material is not separate from the immaterial. If resilience requires spirituality then the material things of business (funding, managing employees, metrics for success) are connected with our interactions with the immaterial. We need start-up incubators that require daily meditation. We need MBA programs with spiritual retreats. We need management teams who attend yoga together.
While in Seminary I took a class entitled Essential Community. The circle formation of the chairs permitted no hiding. Each class period a “panel of difference” (race, gender, or otherwise) would be stuffed into the middle of the room. One week it was a large African American Man, a slouched old white woman, a sweatervested ivy-elite, and an Indian lady in a maroon sari. The topic of conversation was religious difference. The southern Baptist preacher’s voice boomed through the room while the hunched woman only sat up to increase the scale of of her eye rolling. The Indian woman, a Buddhist by practice, sat quietly throughout waiting for the theological bickering to subside.
Finally, towards the end of the class she pulled out her necklace. On it was a jeweled lotus flower. She began to explain what it means to her. She said that a Lotus Flower always floats on the top of the water, even through the roots are mired in the mud below. When the water falls on a lotus leaf, it gently flows off like lightweight dewdrops. The class understood this image because we lived in Seattle and owned a collection of waterproof North Face paraphernalia. The message in the metaphor was that we could be involved in life and work without getting mired in it. We can float on the top, remain strong and beautiful, all while maintaining our roots in a spiritual reality that keeps us alive.
I was reminded of the lotus flower while listening to CEO and author Tony Hsieh. Tony, founder of Zappos (which was acquired by Amazon for $1.2 billion in 2009), asks his employees to worship more than the traditional bottom line metrics. He says that his company’s success is more about sticking to their set of “transcendent values” than it is their to-do lists. While Zappos’ core values are not of a specific religious philosophy, Hsieh is emphasizing a way of being more than a way of doing. Is this a sustainable way of business? Heish says yes – claiming that all managers report at least a 20% increase in productivity by prioritizing culture over tasks. Heish claims that their committable core values connect employees to the unfolding story and larger mission of Zappos. It is the water to their lotus flower.
Alex, the man I met in San Francisco, created a web platform called Changents. It is a website dedicated to telling the stories of world changing entrepreneurs. As he began to get know the people that he represented he found a common theme – they were all engaging their spiritual life. Out of this finding he and I began to discuss a campaign that we called The Faith Amplifier project. The vision of the project was to raise $1,000,000 in one hundred days for ten entrepreneurs who would declare that their faith was an amplifier of their work.
We campaigned hard. Used all of our connections. Every day we were on conference calls and using our international minutes. We found many people interested in the idea. We found very few people willing to be a part of the initiative.
There is a conversation out there. It is a conversation that is being had by researchers, psychologists, CEOs, pastors, and venture capitalists. It is happening in London, San Francisco, and Beiruit. It is a conversation about resilience, success, and the spiritual life that is essential to those things. But few are ready to prioritize it.
Business school and seminary are not required for the success of an entrepreneur. However, we do all need to define and cultivate spirituality in a way that inspires us. The success of your business may depend on it.

Jarrod Shappell